ADS MODULE TASK 3
TOOL: INSTAGRAM
SKILL: CRITICAL THINKING AND ANALYSIS
DESCRIPTION
THIS TASK WAS TO CRITICALLY REVIEW A SOCIAL MEDIA POST ON THE SPOT AND GIVE A DESIGNER PERSPECTIVE.
Context:
This is a fellow designer ad mock-up for Nike. At a glance, it looks good, but let's delve deeper.
LIKES:
AD is functional and tells the story with a call to action. The colour scheme goes well with the feminine theme.
Dislikes:
It doesn't strike me as a real Nike ad, and so much of it has to do with the font. Nike usually deploys block fonts, which do not have any slight curves on the edges, but this one does. It demystifies the brand and voice of Nike as a brand. Simple mistake, but the consequences are enormous. As digital designers, we need to adhere strictly to THE brand guidelines.
The word 'sports' is out of place.